RuPaul's Drag Race All Stars • Season 3
This campaign utilized the color gold throughout as a way to introduce our newly minted All Star queens as beautiful representations of medals and trophies, signifying their Drag Race Hall of Fame status.
We introduced the stars of the most epic battle in the world of drag using a visual vocabulary that conveys “The Gold Standard” of drag, and is reflective of Drag Race’s highly lauded and Emmy Award winning place in pop culture. A monumental event for fans of the show.
Creative: VH1 Creative Team
Photographer: Tony Kelly (Queens) & Albert Sanchez (RuPaul)
Art Direction: Ryan Bernis
Stylist: Karen Levitt